Overview Report

Metrics

Metrics provide key insights about a property or traffic pin based on the panel used to estimate performance during the report's selected date range.

The following metrics are provided:

• Visits: The extrapolated number of visits at the property.
• Visits / sq ft: The number of visits at the property by its size (square footage).
• Size / sq ft: The property's square footage is based on the polygon's size when individual properties are analyzed, and Gross Leasable Areas (GLA) when shopping centers are examined.
• Audience: The extrapolated number of individual visitors, or people in your selected audience group, who visited the property. Click here to learn more about Audience Types.
• Visit Frequency: The average number of visits per person in the selected audience group in the selected date range. This helps you understand how often people are returning to a location.
• Avg. Dwell Time: The average amount of time spent by people in your selected audience group at the property during a visit.
• Panel Visits: The number of visits generated by panel devices (the unique number of mobile devices that visited the location examined).
• YoY: The percent change in visits during the report's date range relative to the same period in the previous year. i.e. A report for July - August 2021 will be compared to July - August 2020. *
• Yo2Y: The percent change in visits during the report's date range relative to the same period two years ago. i.e. A report for July - August 2021 will be compared to July - August 2019. *
• Yo3Y: The percent change in visits during the report's date range relative to the same period three years ago. i.e. A report for July - August 2021 will be compared to July - August 2018. *
• YOY compares a week to the previous year using ISO 8601 **(a standardized way of presenting date, time, and other period intervals) and it will be compared to the same week number the year before. Weeks are numbered from 1 to 52 annually.

Visits Trend

The Visits Trend indicates visitation performance over time to a property, during the selected time period. The following parameters can be examined:

Metrics